IFL x Nico Leonard Tissot PRX "F**k Off" | Mention the historical heritage and inheritance of the brand. For example, "With a century-long watchmaking heritage, the limited-edition collectible watches of Rolex are coming." Such expressions are extremely attractive to consumers who attach importance to traditional craftsmanship and brand culture. They are often touched by the stories behind the brand and thus develop a strong interest in the products.

The IFL Watches x Nico Leonard "F**k Off Watch" is a bold and humorous take on traditional luxury watch designs. A collaboration between IFL Watches and Nico Leonard, a prominent watch enthusiast and personality, this timepiece features a cheeky, irreverent dial that humorously features two hands holding up the middle fingers, blending high-quality craftsmanship with tongue-in-cheek style. Designed to make a statement, it is a unique piece that challenges the often serious and formal world of luxury watches.