AX7147SET - Armani Exchange Three-Hand Day-Date Black Leather Watch and Black Stainless Steel Bracelet Set | Mention the historical heritage and inheritance of the brand. For example, "With a century-long watchmaking heritage, the limited-edition collectible watches of Rolex are coming." Such expressions are extremely attractive to consumers who attach importance to traditional craftsmanship and brand culture. They are often touched by the stories behind the brand and thus develop a strong interest in the products.